Gufram is an Italian seat and furniture manufacturer based in Barolo known for the influence it had in the field of industrial design and for helping to revolutionize the look of the furniture from the '60s. Their sculptural art objects show the many influences of pop art, conceptual art, illusionism, naturalism and modern design.
Gufram was born in 1966 as a brand of the creative lab for modern furniture production of the Fratelli Gugliermetto, active seat and chairs makers since 1952, in Grosso, Torino. Influenced in the early '60s avant garde artistic culture in Torino and the radical architectural experimentation of those years, the Gugliermetto brothers began to study with the support of emerging artists and architects of the time new forms and new materials to use in production of design projects. The usage of polyurethane as insultating material in the transportation industry around 1970, and the definition of the system of cold pressing of it, allowed Gufram to start producing durable seating revolutionary aesthetics, which tightens the eye to Pop Art, structured padded with polyurethane foam. Since 1965, Gufram follows the artistic direction of Giuseppe Raimondi (designer), who signs for different products, and helps the company to involve other artists and architects in the design, and planning of the early products and prototypes of the company.